You have a business and you want to start advertising and marketing as soon as possible to bring in more clients. However before you do this it is critical that you look how you're online and offline image is before you start any of this. If you don't you could be throwing money away on your advertising and marketing campaigns.
If you have a product or service that can be sold in all 50 states, then national cable might be a good advertising vehicle for you. Buying Prime Time ads nationally are often times too expensive for small and even medium sized businesses. However buying early or late fringe remnant slots (before or after prime time) as well as overnights on smaller networks such as Antenna, Chill, Hallmark, Military, etc, can be highly effective for many advertisers that don't have the resources of large companies. You can test a national tv campaign for $4000 to $5000 per week, which can reach up to 40 million subscribers. If you search around you can have a company produce a decent direct response non-hosted ad for as little as $1500 - $2500.
With so much growth going on in the digital arena and so many options in radio listening, we've been asked - is it still an effective medium? Though digital media is growing at a phenomenal pace each year, radio is still a very effective medium, dollar for dollar.